Goal 5
ANNUAL
REPORT 2023
Goal 5
ANNUAL
REPORT 2023
Goal 5
ANNUAL
REPORT 2023
Goal 5: Provide leadership in collaborative cancer clinical trials
ANZUP’s membership continues to expand and diversify. This has meant ANZUP often reviews ways we can optimally support and provide opportunities for our multidisciplinary membership. In order to cater to the specific needs of our members, we employ tailored communication strategies, including subcommittee participation, trial development and management updates, trial news, as well as educational and fundraising events. These initiatives are communicated through various channels such as print, email, and social media platforms.
To provide leadership and support to our members, ANZUP organises Idea Generation Workshops, which are dedicated to each major cancer represented by ANZUP. These workshops are led by the chairs of respective subcommittees and offer educational and mentoring opportunities across each of the four tumour streams, as well as the quality of life and supportive care and translational research. Their primary objective is to foster the development of emerging clinical trial concepts into fully fledged trials.
ANZUP maintains an active presence on multiple social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and YouTube. Our Twitter account, in particular, enjoys a constant stream of activity and an extremely connected clinical following.
In addition, the annual publication of our consumer magazine, ‘A little below the belt’ is an additional external communication strategy that is distributed both via print and digitally to cancer centres. This publication reaches ANZUP’s key stakeholders, members, donors and supporters. The Below the Belt events, now also held virtually, and the Pedalthons in both Sydney and Melbourne also increase community awareness of clinical trials, urogenital cancers and the Below the Belt Research Fund.
ANZUP is actively exploring opportunities for engagement and communication with corporate and philanthropic groups. We maintain ongoing relationships with philanthropic and charity groups including the Paul Ramsay Foundation, Perpetual IMPACT Philanthropy, the Nordia Foundation, Roy Morgan Research Ltd, Ian Garrow, the Lin Huddleston Charitable Foundation, the Gray Foundation, the Macquarie Group Foundation, PCFA and PCFNZ, Movember and the Melbourne Racing Club Foundation.
Regular communication about fundraising prospects, activities and Below the Belt events is made possible by utilising a corporate and community database. By building links with respected medical journalists and broadcasters, media coverage around ANZUP clinical trials has been raised.